Website analysis is essential for knowing your traffic streams and visitor behaviour

We all know that forearmed is forewarned and website analysis gives you the information to be forewarned. Knowing how your website behaves in terms of traffic streams, visitor behaviour, geographical location and keywords or phrases used to find your site is essential. Without this type of information you can only assume or guess a website's performance and that does not give you a good foundation for building an online business.

In its very basic form, web analysis can tell you how many visitors your site receives, how long they stay on your site, if they have visited before and where in the UK or World they have come from. In its more complex form, web analysis can drill down to specific behaviours, visitor patterns and purchasing steps.

Website analysis is also an important tool for planning marketing campaigns via direct online marketing methods especially in PPC management. Using analytics in conjunction with pay per click marketing permits your marketing budget to be used when visitors are more likely to come to your website by exploiting the time of day most visits occur. The analytics information also helps to target new customers who are more likely to purchase products from you or use your services when using other forms of direct marketing.

MagnifyB's preferred web analytics tool is Google Analytics and we have been using this for many years to help websites succeed and owners to understand how their profits are being driven.

To find out more about our website analysis service and how it can benefit you in terms of website understanding and aid business marketing plans and marketing budget forecasts simply get in touch.