It has been reported this week that supermarket chains are using social media platforms to aid their back to school marketing campaigns.
The demographics of social media users is changing and the average age of a social media user has increased to the mid 30′s range. The age range of most parents of primary school children. Using social media is an ideal way to target parents as school uniforms and back to school in general, is heavily discussed on social media platforms and parenting forums.
Tesco has been using social media since January 2010 and launched a Facebook page to engage mums to display photos of their school days. Click here to view the full story on MarketingMagazine.
The power of social media marketing can be a powerful online marketing tool. Although MagnifyB do not offer social media as a form of web marketing, we certainly use it to market our own site and services and are seeing some success from this. Social sites and forums are a great way for smaller businessesma to gain traffic and links to their site – why don’t you give it a go for your business?