If you sell to consumers there is a great marketing tool that is ideal for small businesses who only trade locally. Yes we are talking social deal marketing! Social deals are a great way of targeting potential customers within your desired location.
In today’s economic climate consumers are on the look out for deals and vouchers to save them money. Yes you may be giving these new customer a bargain but you have to look at the bigger picture – RETENTION!
You know these new customers are interested in your services or products as they have taken your deal – half the battle has been done! So here are a few pointers for getting the best out of social deals and retaining those customers.
1. Make sure you take the new customers personal details including name, address, email address and contact telephone number. Also try and get the more trick detail of date of birth.
2. Try and up sell products and services that are not included in the offer.
3. If you are a service provider (eg hairdresser, beauty salon) and before the customer leaves, ask them when if they would like to book their next appointment now. If you don’t ask you don’t get!
4. Make sure you have promotional material to hand to give the customer before they leave your premises. For example, a price list, business card, leaflet. Anything that has your company details on.
5. Use the customer details collected on their initial visit to contact at a later date either via letter, email or telephone to encourage further visits for a full price service or product.
If you are in doubt as to whether social deals are right for you have a read at this article – Capitialising on the Social Trends.