Expose your products to millions of potential buyers with our product feed management service

A product feed works by submitting products from an e-commerce website. Sites such as Google Product Search and price comparison sites like Kelkoo, Pricerunner, PriceGrabber, and Shopzilla give you greater exposure to purchasers and new customers. Live product feeds have become an integrated part of marketing an e-commerce site.

Shopping comparison websites tend to charge on a cost per click (CPC) basis for using their sites. If your products are competitively priced the conversion rate from click to purchase will be higher than a conversional pay per click link in a search engine. This is because the visitor or potential customer has already committed in their mind that they want to purchase an item, your item. Google currently makes no charges for submitting in to their product search facilities. However this does mean there are a higher volume of advertisers selling the same product as you.

Most shopping comparison sites initially rank a product in relevant order to the keyword or phrase used in the search and specifically looks for these keywords within the title of the product. There are normally price selection tables to narrow a search or at the very least a price order sort facility.

A live product feed is a collection of data about the products on your site including price, brand, product title, product description a product image and if required your website or company logo. This gives the customer a complete view of your product prior to clicking through to your site.

Getting the product feed right to match the product on your site is essential to avoid excessive spending and reduced conversion rates. MagnifyB doesn't use software to produce live product feeds from your e-commerce website. We do this manually to ensure we are targeting the most relevant search keywords for your products.

For more information on how our product feed management service can benefit the online web marketing of your e-commerce business simply contact us today. MagnifyB are committed to ensure your e-commerce site is exposed and marketing by the correct methods.