A targeted print advertising campaign allows your audience to know you are there

Print advertising can be extremely beneficial to boosting your brand awareness as well as selling your products or services. Print adverts are the most difficult type of marketing undertaken by MagnifyB to monitor effectiveness unless a unique code for an offer (which can be used for website, telephone or shop orders)or a specific website landing page is given in the advert. However you can measure the &lquo;up-lift&rquo; of traffic to a website on the day and following few days your print advertising appears.

MagnifyB believe it is important to set aside part of the advertising cost for brand marketing and brand awareness. Print advertising can be expensive and depending on the type of products or services you offer, your return on investment will not be as high as that gained by other advertising and marketing methods such as direct mail, direct email or online marketing in general.

For small businesses using local newspaper advertisements will allow you to target within your delivery area or target within a certain mile radius of your premises for walk in customers. Print advertising in the national press will allow you to reach a mass audience but not everyone will be your target audience.

Magazine advertising gives you a little more flexibility to target a more captive audience as there are 100s of magazines aimed at different sectors of people. Print advertising in magazines can cost more than press advertising, however, the return on your investment will be higher if targeted correctly.

MagnifyB have worked with magazine publishers and newspapers over the years and know how to get your message across and make sure your marketing spend brings the returns you need. If you wish to discuss the project management of print advertising further simply get in touch today.