There maybe less money around but online sales are continuing to increase. January 2011 saw a 21% increase in online revenue spend to that made in January 2010!
All in all consumers spent a total of £5bn this January on goods from electrical items to holidays. It confirms January 2011 as the best post-Christmas shopping period ever seen online. The latest figures from the IMRG Capgemini e-Retail Sales Index reveal that shoppers in the UK spent £83 per head on average that month.
There’s also evidence that shoppers spent most with multi-channel operators, suggesting that cross channel marketing is a winning favour with British shoppers.
To read the full article see bumper January online on the Internet Retailing website.