Marketing with a targeted leaflet drop sells your products or services and brings brand awareness

A Leaflet drop is a great way to target specific postcode and geographical areas and gain new customers for your online and offline business. A well targeted, designed, timed and distributed leaflet drop will capture interest that other forms of marketing may not. This form of marketing is ideal for smaller businesses selling consumer goods where delivery maybe restricted to within a limited mile radius of a shop premises for example.

Many companies will have a series of marketing campaigns such as direct mail, email and even PPC marketing within specific areas and using a leaflet drop aids these marketing processes. Remember, different people respond to different types of media whether online marketing or direct marketing is used. Using different marketing methods to send the same message can act as a prop or support mechanism for a specific marketing campaign and allow for greater testing and gain greater responses. MagnifyB knows the value, understands all concepts and uses testing rigorously when planning marketing campaigns for clients.

Loose leaflets can also be a great marketing tool when used as an insert in magazines or newspapers that potential customers may read. By using the demographics of your existing customer base and the readership profile of a magazine or newspaper you can target prospects efficiently. For example, a company selling mid to top range cosmetics would most probably use a hair or upmarket female publication as these are the people most likely to buy the company's products. Having works for many years in the marketing industry we know how to marry your products or services with the right magazine readership.

The cost of a leaflet drop or leaflet insertion will vary depending on the number of leaflets and whether it is a door to door distribution or magazine loose insertion. Door to door distribution is around £50-£60 per 1000 leaflets but this price usually decreases the more you have delivered. Magazine loose leaflet insertion starts from around £35 per 1000 but can be more than double this depending on the magazine. As a rule a leaflet will be inserted into every magazine but there are opportunities with some large circulation publications to target by geographical location. MagnifyB will organise the best distribution methods and get the best prices available for your advertising campaign.

Using MagnifyB to project manage your leaflet drop gives you the use of extensive knowledge, expertise and management skills to get your marketing campaign off to a flying start. We will advice and guide you from the very start, work with you on the design of the leaflet and analysis the overall campaign results.

Simply contact MagnifyB to found out how a leaflet drop can bring you more sales and create greater brand awareness.