The direct marketing services of MagnifyB presents your business into the hands of customers.

Direct marketing remains one of the most cost effective and powerful marketing methods for reaching new prospects and communicating with existing or lapsed customers. Direct or response marketing allows you to generate a specific response for a target group of customers through the message portrayed in the communication.

Response or conversion rates from direct marketing are generally much higher (as much as five times higher) than online marketing methods such as email marketing. However the cost of a direct marketing campaign can also be higher than its online cousin depending on the criteria and method of campaign used.

The methods above can all be demographically and geographically targeted to specific groups. Of course direct mail is by far the easiest to target very niche groups but leaflets and print adverts will also provides your business with quality marketing plus brand marketing opportunities. Through our direct marketing service MagnifyB will advise on the best method of direct response marketing for your business and the campaign's objective.

Any successful direct marketing campaign needs to have the basic elements of: Correct target group or audience; Relevant and good design creative; Clear message; Clear and decisive call-to-action (ring this number, visit this or that place, go to this website); Timing of promotion and a measurable factor of success such as a specific website page or telephone number, offer or discount code. MagnifyB utilises all these important and vital factors within our direct marketing services to ensure your campaign has the best chance of being successful.

A shoddily planned, incorrectly targeted and non-organised direct marketing promotion will simply be a waste of money and could damage your brand image or reputation. MagnifyB will organise all your direct marketing needs from initial advice through to full analysis of the campaign.

Simply contact us to see how we can magnify your business through our direct marketing services.