Communicate effectively with new, existing and lapsed customers using direct mail marketing

Direct mail marketing gives you the opportunity to talk directly with people about your products, services, offers or company news. Personalised communication through a direct mail campaign puts your business in the hands of new, existing, lapsed or previous customers effectively. And what's more, it can easily be tested again and again to find the optimum response and return on your investment.

works equally as well for targeting new customers as it does for the relationship building of customers who have purchased or used your services before. Direct mail marketing can be letters, brochures with a covering letter or a personalised booklet. Any form of direct mail must have the recipient's permission to receive this type of marketing material. Personalisation of any direct communication gives more interaction with the person receiving your message. For example addressing with the person's name (e.g. ‘Dear Jane Smith’) rather than ‘Dear Customer’ will increase the response rate and ROI.

When using direct mail marketing to gain new customers, it's vital a high quality list from a reputable broker is obtained. Using the profile, demographics and geographical location of your own customer database a list can be produced of like minded potential customers to receive your message.

If you are conducting a direct mail campaign to customers on your own customer database you can easily tailor the sends more to your customer's interests or previous purchases or previous interaction with your company.

The timing of a direct mail campaign is essential to maximise the message impact especially for time sensitive offers or for seasonal products or services. If you have an offer that's only available for a 2 week period you don't want your message sent too late. Neither would you send a direct mail in August for Christmas trees.

How can MagnifyB and our direct mail marketing service help your business? It's simple. We will:

  • Consult with you and advise on the objectives of the campaign

  • Provide a marketing budget plan and likely campaign responses

  • Organise the marketing lists and send for targeting new customers

  • Profile your own customer database

  • Arrange design creative if needed

  • Provide written copy for mail or covering letter

  • Organise print of direct mail if required

  • Organise mail send when using your own customer data

  • Analyse and report on campaign success

Through our direct mail marketing knowledge and expert marketing skills MagnifyB can project manage your campaigns from beginning to end, time after time. To discuss further the advantages of direct mail marketing for your business and using our services simply contact us today.